2. Rely heavily on PR and publicity to capitalise on media attention on New Orleans and maximise...

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2. Rely heavily on PR and publicity to capitalise on media attention on New Orleans and maximise positive images of current activities and events in New Orleans such as the Mardi Gras and Jazz Fest; hosting familiarisation trips for media.

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Marketing Communications In Tourism And Hospitality

ISBN: 9780750682770

1st Edition

Authors: Scott McCabe

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Question Posted: Oct 11, 2024 04:00 AM

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Marketing Communications In Tourism And Hospitality

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