3 Distinguish between advertising and PR in terms of control. Discuss, using examples, the very different qualities

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3 Distinguish between advertising and PR in terms of control. Discuss, using examples, the very different qualities PR has to those found in other communications tools.

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Marketing Communications Management Concepts And Theories Cases And Practices

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Authors: Paul Copley

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Question Posted: Oct 29, 2024 07:00 AM

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3 Distinguish between advertising and PR in terms of control. Discuss, using examples, the very different qualities PR has to those found in other communications tools.
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3 Distinguish between advertising and PR in terms of control. Discuss, using examples, the very different qualities

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Marketing Communications Management Concepts And Theories Cases And Practices

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