3 The IMC concept is misleading when consideration of the corporate level is made. The acronym ICMC...

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3 ‘The IMC concept is misleading when consideration of the corporate level is made. The acronym ICMC is more appropriate in today’s competitive world.’ Discuss this statement in relation to the idea of ‘total corporate communications’.

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Marketing Communications Management Concepts And Theories Cases And Practices

ISBN: 978-0750652940

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Authors: Paul Copley

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Question Posted: Oct 29, 2024 07:00 AM

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3 The IMC concept is misleading when consideration of the corporate level is made. The acronym ICMC...

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Marketing Communications Management Concepts And Theories Cases And Practices

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