5 Explain where sponsorship fits in the marketing communications scheme of things. Provide in your answer at
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5 Explain where sponsorship fits in the marketing communications scheme of things. Provide in your answer at least two examples of the interface between sponsorship and other elements of the communications mix.
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Marketing Communications Management Concepts And Theories Cases And Practices
ISBN: 978-0750652940
New Edition
Authors: Paul Copley
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