Explain why it is very natural to talk in PR terms within a relationship marketing context. What
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Explain why it is very natural to talk in PR terms within a relationship marketing context. What would you add, if anything, to the thirteen points regarding PR and the eight points regarding relationship marketing listed? Find examples of cause-related marketing and explain any symbiotic relationship you detect.
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Marketing Communications Management Concepts And Theories Cases And Practices
ISBN: 978-0750652940
New Edition
Authors: Paul Copley
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