Clearly, investors and employees have been identified as targets. There appears to be a lack of momentum
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Clearly, investors and employees have been identified as targets. There appears to be a lack of momentum on the part of Wall Street as an institution, yet its constituent parts – the 600-plus SIA members – are clearly aware of the situation.
What more could the SIA do? What kind of PR should the SIA, on behalf of its members, pursue? Who, apart from investors and employees, should PR messages be targeted at?
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Related Book For
Marketing Communications Management Concepts And Theories Cases And Practices
ISBN: 978-0750652940
New Edition
Authors: Paul Copley
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