In what circumstances would news releases be best used? What is the difference between these and the
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In what circumstances would news releases be best used? What is the difference between these and the feature article? In terms of acquisitions and the problems this might bring, what is a documentary video and how does this differ from an ordinary documentary? How important to employee relations are local press, media and opinion shapers? How does the acquirer deal with the financial media in such circumstances?
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Marketing Communications Management Concepts And Theories Cases And Practices
ISBN: 978-0750652940
New Edition
Authors: Paul Copley
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