explore the concepts that underpin corporate communications and their functions

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Marketing Communications Management Concepts And Theories Cases And Practices

ISBN: 978-0750652940

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Authors: Paul Copley

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Question Posted: Oct 29, 2024 07:00 AM

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The attached case study discusses the merger between Saudi International Petrochemical Company and Sahara Petrochemical Company in 2019 to create SIPCHEM. This is an example of horizontal...
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explore the concepts that underpin corporate communications and their functions
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outline the relationship between corporate communications and their functions
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Marketing Communications Management Concepts And Theories Cases And Practices

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