Public relations was ignored by Nowak and Phelps in their approach to building a framework for IMC.

Question:

Public relations was ignored by Nowak and Phelps in their approach to building a framework for IMC. Does PR have a role to play in IMC? If so, how might it be included in the Nowak and Phelps framework?

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For  book-img-for-question

A Reader In Marketing Communications

ISBN: 9780073381091

8th Edition

Authors: Philip J. Kitchen, Patrick De Pelsmacker, Lynne Eagle, Don E. Schultz

Question Posted: