Public relations was ignored by Nowak and Phelps in their approach to building a framework for IMC.
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Public relations was ignored by Nowak and Phelps in their approach to building a framework for IMC. Does PR have a role to play in IMC? If so, how might it be included in the Nowak and Phelps framework?
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Related Book For
A Reader In Marketing Communications
ISBN: 9780073381091
8th Edition
Authors: Philip J. Kitchen, Patrick De Pelsmacker, Lynne Eagle, Don E. Schultz
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