Societal marketing was the first step to relationship-oriented marketing, according to Ken Peattie (1992). Do you accept

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Societal marketing was the first step to relationship-oriented marketing, according to Ken Peattie (1992). Do you accept this point of view, or was relationship marketing the precursor to societal marketing?

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Marketing Communication A Critical Introduction

ISBN: 9780415230407

1st Edition

Authors: Richard Varey

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Question Posted: Sep 21, 2024 09:02 AM

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Societal marketing was the first step to relationship-oriented marketing, according to Ken Peattie (1992). Do you accept

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Marketing Communication A Critical Introduction

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