The basic concept of the marketing mix is still favoured by a large number of marketing organizations.
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The basic concept of the ‘marketing mix’ is still favoured by a large number of marketing organizations. Why do you believe this concept is still so prevalent today in spite of the availability of marketing information that allows the marketing manager to focus increasingly on individual customers?
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Related Book For 
A Reader In Marketing Communications
ISBN: 9780073381091
8th Edition
Authors: Philip J. Kitchen, Patrick De Pelsmacker, Lynne Eagle, Don E. Schultz
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