Why do viewers zap (or zip) TV advertisements? What might be done to prevent this?

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Essentials Of Marketing Communications

ISBN: 9780273702054

3rd Edition

Authors: Jim Blythe

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Question Posted: Jun 04, 2024 02:17 AM

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Why do viewers zap (or zip) TV advertisements? What might be done to prevent this?

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Essentials Of Marketing Communications

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