You find that one of your sales staff has significantly improved their sales and profitability levels. Further
Question:
You find that one of your sales staff has significantly improved their sales and profitability levels. Further investigation, however, shows that this has been achieved by giving away other products from the firm’s range as a ‘bonus buy’
coupled with the sale of the products for which the representative is responsible.
This action has been taken without authorization. Discuss the implications of this action.
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Related Book For
A Reader In Marketing Communications
ISBN: 9780073381091
8th Edition
Authors: Philip J. Kitchen, Patrick De Pelsmacker, Lynne Eagle, Don E. Schultz
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