You have been appointed as marketing manager to an online retailer of intimate apparel (underwear). They have succeeded in difficult times to grow their business but have appointed you to look at the marketing research function within the business. Your first piece of research is based on a quota sample. The MD of the business is sceptical.

Produce a report for the MD outlining what quota sampling is.

What benefits does it have? What are its disadvantages and how can these be overcome?

What other sampling techniques may have been considered and why would they have been rejected?