Your longest-serving sales representative is resisting moves towards an integrated electronic sales management system that will allow

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Your longest-serving sales representative is resisting moves towards an integrated electronic sales management system that will allow him to place orders from the customer premises, check stock availability and track despatch of orders already placed. This system has been proved by other members of the sales force to be considerably faster and more accurate than the previous paper-based order system. What should you do?

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A Reader In Marketing Communications

ISBN: 9780073381091

8th Edition

Authors: Philip J. Kitchen, Patrick De Pelsmacker, Lynne Eagle, Don E. Schultz

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