Your marketing department has recently developed a major consumer sales promotion. Outline the reasons for getting buy-in

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Your marketing department has recently developed a major consumer sales promotion. Outline the reasons for getting ‘buy-in’ from the sales force and discuss how the sales force may gather market intelligence for brand managers.

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A Reader In Marketing Communications

ISBN: 9780073381091

8th Edition

Authors: Philip J. Kitchen, Patrick De Pelsmacker, Lynne Eagle, Don E. Schultz

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Question Posted: Oct 24, 2024 05:02 AM

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Your marketing department has recently developed a major consumer sales promotion. Outline the reasons for getting buy-in

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A Reader In Marketing Communications

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