Investigate to see which of the software packages discussed in the chapter are available to you either

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Investigate to see which of the software packages discussed in the chapter are available to you either through your university or via the use of this book. Explore the programs. Which seems most user friendly at this point?

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Essentials of marketing research

ISBN: 978-1439080900

4th edition

Authors: William G. Zikmund, Barry J. Babin

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