Consider your university. What specific forms of internal secondary data are likely to be available? As you
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Consider your university. What specific forms of internal secondary data are likely to be available?
As you formulate your answer, think about the types of information that might be tracked related to recruiting, the current student body, alumni, and fund-raising.
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Essentials Of Marketing Research Putting Research Into Practice
ISBN: 9781412991308
1st Edition
Authors: Kenneth E. Clow, Karen E. James
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