Create a table in which the method of data collection is listed at the head of each
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Create a table in which the method of data collection is listed at the head of each column. List a different type of systematic error at the beginning of each row. For each data collection method and error type combination, identify whether the error type is a major concern, a minor concern, or of no concern by filling in the table with the appropriate label.
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Essentials Of Marketing Research Putting Research Into Practice
ISBN: 9781412991308
1st Edition
Authors: Kenneth E. Clow, Karen E. James
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