A university researcher is using mail surveys to study the type of business-to-business marketing techniques employed by
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A university researcher is using mail surveys to study the type of business-to-business marketing techniques employed by firms within a variety of industries. What types of systematic error are to be expected with this technique? Give examples to clarify your answer. What steps can the researchers take to minimize systematic error when data are collected by mail?
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Related Book For
Essentials Of Marketing Research Putting Research Into Practice
ISBN: 9781412991308
1st Edition
Authors: Kenneth E. Clow, Karen E. James
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