Describe the focused service factory strategy and explain why it is relatively easy to implement.

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Essentials Of Services Marketing

ISBN: 9781292425191

4th Edition

Authors: Jochen Wirtz

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Question Posted: Feb 03, 2024 12:00 PM

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Describe the focused service factory strategy and explain why it is relatively easy to implement.

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The focused factory or service factory strategy is a concept proposed by Wickham Skinner in 1974 The idea is that by focusing a manufacturing unit or ...View the full answer

Essentials Of Services Marketing

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