Discuss some ways that a firm can link its sales promotion activities to its advertising, personal selling,

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Discuss some ways that a firm can link its sales promotion activities to its advertising, personal selling, and publicity efforts—so that all of its promotion efforts result in an integrated effort.

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Essentials Of Marketing A Marketing Strategy Planning Approach

ISBN: 9781266168468,9781266842207

18th Edition

Authors: Joseph P. Cannon, William Perreault, E. Jerome McCarthy

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Question Posted: Oct 14, 2024 03:02 AM

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Discuss some ways that a firm can link its sales promotion activities to its advertising, personal selling, and publicity effortsso that all of its promotion efforts result in an integrated effort.
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Discuss some ways that a firm can link its sales promotion activities to its advertising, personal selling,

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Essentials Of Marketing A Marketing Strategy Planning Approach

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