For each of the following products and target markets, explain which type of retailer or wholesaler you
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For each of the following products and target markets, explain which type of retailer or wholesaler you believe would be most appropriate to sell directly to:
(a) shoes for college and professional basketball teams,
(b) milk to families,
(c) personal computers to first-time computer buyers,
(d) high-end gaming computers to people who enjoy online gaming,
(e) nuts and bolts to manufacturing firms.
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Related Book For 
Essentials Of Marketing A Marketing Strategy Planning Approach
ISBN: 9781266168468,9781266842207
18th Edition
Authors: Joseph P. Cannon, William Perreault, E. Jerome McCarthy
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