Is the 4-point scale optimal for this research project, or should it be a 7-point scale? Why

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Is the 4-point scale optimal for this research project, or should it be a 7-point scale? Why or why not? What other options does the team have in terms of number of points in the scale?

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Essentials Of Marketing Research Putting Research Into Practice

ISBN: 9781412991308

1st Edition

Authors: Kenneth E. Clow, Karen E. James

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Question Posted: Oct 14, 2024 06:02 AM

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Is the 4-point scale optimal for this research project, or should it be a 7-point scale? Why or why not? What other options does the team have in terms of number of points in the scale?
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Is the 4-point scale optimal for this research project, or should it be a 7-point scale? Why

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Essentials Of Marketing Research Putting Research Into Practice

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