47. Data on advertising expenditures and revenue (in thousands of dollars) for the Four Seasons Restaurant follow.

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47. Data on advertising expenditures and revenue (in thousands of dollars) for the Four Seasons Restaurant follow.

a. Let x equal advertising expenditures and y equal revenue. Use the method of least squares to develop a straight line approximation of the relationship between the two variables.

b. Test whether revenue and advertising expenditures are related at a .05 level of significance.

c. Prepare a residual plot of y versus . Use the result from part

(a) to obtain the values of .

d. What conclusions can you draw from residual analysis? Should this model be used, or should we look for a better one?

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Essentials Of Statistics For Business And Economics

ISBN: 9780324568608

5th Edition

Authors: David R. Anderson, Dennis J. Sweeney, Thomas A. Williams

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