_____ 1. An industry can be defined as a group of companies offering products or services that

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_____ 1. An industry can be defined as a group of companies offering products or services that are close substitutes for each other—that is, products or services that satisfy the same basic customer needs. True/False

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Essentials Of Strategic Management

ISBN: 9780547194325

2nd Edition

Authors: Charles Hill, Gareth Jones

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