12. A well-known cognitive bias, _____, occurs when decision makers, having already committed significant resources to a...
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12. A well-known cognitive bias, _____, occurs when decision makers, having already committed significant resources to a project, commit even more resources if they receive feedback that the project is failing.
a. reasoning by analogy
b. representativeness
c. escalating commitment
d. prior hypothesis bias
e. illusion of control
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Related Book For
Essentials Of Strategic Management
ISBN: 9780547194325
2nd Edition
Authors: Charles Hill, Gareth Jones
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