12. A well-known cognitive bias, _____, occurs when decision makers, having already committed significant resources to a...

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12. A well-known cognitive bias, _____, occurs when decision makers, having already committed significant resources to a project, commit even more resources if they receive feedback that the project is failing.

a. reasoning by analogy

b. representativeness

c. escalating commitment

d. prior hypothesis bias

e. illusion of control

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Essentials Of Strategic Management

ISBN: 9780547194325

2nd Edition

Authors: Charles Hill, Gareth Jones

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