14. The desires, wants, or cravings that can be satisfied by means of the characteristics of a...

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14. The desires, wants, or cravings that can be satisfied by means of the characteristics of a product or service are known as _____.

a. product differentiation

b. customer needs

c. distinctive competences

d. cost-leadership strategy

e. generic strategy

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Essentials Of Strategic Management

ISBN: 9780547194325

2nd Edition

Authors: Charles Hill, Gareth Jones

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Question Posted: Oct 16, 2024 08:00 AM

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14. The desires, wants, or cravings that can be satisfied by means of the characteristics of a...

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Essentials Of Strategic Management

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