15. _____ is the process by which companies increase or decrease product prices to convey their competitive
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15. _____ is the process by which companies increase or decrease product prices to convey their competitive intentions to other companies and so influence the way competitors price their products.
a. Price leadership
b. Price signaling
c. Nonprice competition
d. Price cutting
e. Maintaining excess capacity
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Related Book For
Essentials Of Strategic Management
ISBN: 9780547194325
2nd Edition
Authors: Charles Hill, Gareth Jones
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