3. What entry strategy to pursueexporting, licensing, franchising, joint venture, or wholly owned subsidiary What information do

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3. What entry strategy to pursue—exporting, licensing, franchising, joint venture, or wholly owned subsidiary What information do you need in order to make this kind of decision? On the basis of what you do know, what strategy would you recommend?

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Essentials Of Strategic Management

ISBN: 9780547194325

2nd Edition

Authors: Charles Hill, Gareth Jones

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