3. What entry strategy to pursueexporting, licensing, franchising, joint venture, or wholly owned subsidiary What information do
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3. What entry strategy to pursue—exporting, licensing, franchising, joint venture, or wholly owned subsidiary What information do you need in order to make this kind of decision? On the basis of what you do know, what strategy would you recommend?
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Related Book For
Essentials Of Strategic Management
ISBN: 9780547194325
2nd Edition
Authors: Charles Hill, Gareth Jones
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