Understand why a companys resources and capabilities are centrally important in giving the company a competitive edge
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Understand why a company’s resources and capabilities are centrally important in giving the company a competitive edge over rivals.
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Resources and capabilities represent what a company can do and can determine the success or failure of a strategy They are key factors that enable a c...View the full answer
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Related Book For 
Essentials Of Strategic Management
ISBN: 9781260575668
7th International Edition
Authors: John E. Gamble
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