Many companies now have voice of the customer (VoC) programs to collect and analyze commentary and feedback
Question:
Many companies now have voice of the customer (VoC) programs to collect and analyze commentary and feedback from customers. The most comprehensive of these programs automatically gather data from social media, customer call records, technical support emails, online product reviews, and more. To extract insights from these large collections of text, marketers can use an intelligent communication technology called text analytics.
Your task: Review the text analytics information on the Clarabridge website at www.clarabridge.com.
Write a 100- to 150-word summary of this technology that Clarabridge could use as a post on its Facebook page to explain the capability to potential customers.
Step by Step Answer:
Excellence In Business Communication
ISBN: 9781292404806
13th Edition
Authors: John Thill, Courtland Bovee