1. In terms of Figure 7.10, what are Ubers value creation, value configuration and value capturing? 2....

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1. In terms of Figure 7.10, what are Uber’s value creation, value configuration and value capturing?

2. If you were the head of a traditional taxi company, how could you change your business model to compete with Uber?

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Exploring Strategy Text and Cases

ISBN: 978-1292145129

11th Edition

Authors: Gerry Johnson, Richard Whittington, Patrick RegnÈr, Kevan Scholes, Duncan Angwin

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