7. Attaching a floor increases the value of the Percs designed in Step 1 above the common...

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7. Attaching a floor increases the value of the Percs designed in Step 1 above the common stock price (why?). So, in order to decrease its value to the common stock price, you have to reduce the dividend and/or the cap. In designing a puttable Percs you have two degrees of freedom.

Step 3: Attach a knockout barrier to the puttable Percs

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