The following geographic segment information is provided in the 2012 annual report by two German automakers, BMW
Question:
The following geographic segment information is provided in the 2012 annual report by two German automakers, BMW and Volkswagen:
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Use the 2012 segment information provided by BMW and Volkswagen to answer the following questions:
a. Which company is more multinational?
b. Which company is more internationally diversified?
c. In which region(s) of the world did each company experience the greatest growth from 2011-2012? the greatest decline?
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a A commonly used measureof multinationality is the percentage of total sales that are generated incountries other than the home country Foreign Sales...View the full answer
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