Working in teams of three to five, choose a local retailer. Surveys are a commonly used tool
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Working in teams of three to five, choose a local retailer.
Surveys are a commonly used tool in marketing research.
The information they provide can reduce business risk and facilitate decision making. Retail outlets often survey their customers’ wants and needs by distributing comment cards or questionnaires. The customer survey (below) is an example of a survey that a local photography shop might distribute to its customers.
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Foundations Of Business
ISBN: 9780538744515
2nd Edition
Authors: William M. Pride, Robert J. Hughes, Jack R. Kapoor
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