1. Perform a SWOT analysis for Starbucks and Dunkin Donuts. Based on your analysis, in which company...

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1. Perform a SWOT analysis for Starbucks and Dunkin’ Donuts. Based on your analysis, in which company would you invest? Justify your answer.

2. Which growth strategies have been pursued by Starbucks and Dunkin’ Donuts in the past? Which strategies do you believe will be most successful for the two firms in the future? Why?

3. Which marketing metrics would be most helpful for an executive in charge of developing new products for a coffee chain?

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Marketing

ISBN: 978-1259709074

6th edition

Authors: Dhruv Grewal, Michael Levy

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Question Posted: Dec 15, 2018 05:39 AM

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1. Perform a SWOT analysis for Starbucks and Dunkin Donuts. Based on your analysis, in which company...

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1 SWOT analysis Starbucks Positive Negative Internal Strengths Ubiquitous Stores Social Marketing Ch...View the full answer

Marketing

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