4. View the Captain Morgan Great Britain Facebook page (www.facebook.com/CaptainMorganGB). Comment on the various initiatives being used

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4. View the Captain Morgan Great Britain Facebook page (www.facebook.com/CaptainMorganGB).

Comment on the various initiatives being used on this page to engage with its target market.

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Foundations Of Marketing

ISBN: 9781526847348

5th Edition

Authors: John Fahy, David Jobber

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