As the size of retail firms has increased through growth and consolidation, more retailers have developed _____

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As the size of retail firms has increased through growth and consolidation, more retailers have developed _____ merchandise, which they use to establish a distinctive identity.

a. Generic

b. Copycat

c. Private-label

d. Manufacturer

e. Co-branded

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Marketing

ISBN: 978-1259709074

6th edition

Authors: Dhruv Grewal, Michael Levy

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Question Posted: Dec 15, 2018 05:49 AM

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As the size of retail firms has increased through growth and consolidation, more retailers have developed _____

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Marketing

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