Define the nature and scope of the questions you must answer with regard to your market. Identify

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Define the nature and scope of the questions you must answer with regard to your market. Identify the types of information you will need about the market to answer those questions. For example, do you need to know about the buying habits, household income levels, or attitudes of potential customers?
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Foundations of Marketing

ISBN: 978-1305405769

7th edition

Authors: William M. Pride, O. C. Ferrell

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