Discuss how the marketing concept contributes to a companys long-term success.

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Discuss how the marketing concept contributes to a company’s long-term success.

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Foundations of Marketing

ISBN: 978-1305405769

7th edition

Authors: William M. Pride, O. C. Ferrell

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Question Posted: Apr 05, 2018 06:58 AM

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Discuss how the marketing concept contributes to a companys long-term success.

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The marketing concept is a managerial philosophy that states that an organization shou...View the full answer

Foundations of Marketing

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