For each of the following product categories, choose an existing brand. Then, for each selected brand, suggest

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For each of the following product categories, choose an existing brand. Then, for each selected brand, suggest a co-brand and explain why the co-brand would be effective.

a. Cookies

b. Pizza

c. Long-distance telephone service

d. A sports drink

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Foundations Of Marketing

ISBN: 9781285429779

6th Edition

Authors: William M. Pride, O. C. Ferrell

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