Generally, all companies are in business to generate profits and increase shareholder value. Yet, the Canadian Marketing

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Generally, all companies are in business to generate profits and increase shareholder value. Yet, the Canadian Marketing Association definition of marketing does not explicitly mention profits or shareholder value. Why do you think these are not included in the definition? Should they be included?

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Marketing

ISBN: 978-1259030659

3rd Canadian edition

Authors: Dhruv Grewal

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