Go to the Web site of either Decima Research (http://www.decima.com) or Ipsos Canada (www.ipsos.ca) that administers public

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Go to the Web site of either Decima Research (http://www.decima.com) or Ipsos Canada (www.ipsos.ca) that administers public opinion polls. Search the site for results from any recent survey that is available for free. Print out the results. Identify the objective(s) of the survey. Discuss one of the major findings, and provide an interpretation of the data.

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Marketing

ISBN: 978-1259030659

3rd Canadian edition

Authors: Dhruv Grewal

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