When first introduced, BlackBerrys PlayBook was seen as a competitor to Apples iPad. Visit Apples website (http://www.apple.com/)

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When first introduced, BlackBerry’s PlayBook was seen as a competitor to Apple’s iPad. Visit Apple’s website (http://www.apple.com/) and the BlackBerry website (www.blackberry.com) to learn more about these two products. What do you think the main value proposition is for each product? Why do you think the iPad has come out as the winner?

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Marketing

ISBN: 978-1259030659

3rd Canadian edition

Authors: Dhruv Grewal

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