3 Describe the advantages of using a balanced scorecard to measure and control organisational performance. Suppose you

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3 Describe the advantages of using a balanced scorecard to measure and control organisational performance. Suppose you created a balanced scorecard for McDonald’s. What specific customer service measures would you include?

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Fundamentals Of Management

ISBN: 9780170388443

6th Asia-Pacific Edition

Authors: Danny Samson; Timothy Donnet; Richard L. Daft

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