3. Why might a firm use theatre testing, on-air tests, and physiological measures to pretest its finished

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3. Why might a firm use theatre testing, on-air tests, and physiological measures to pretest its finished broadcast ads?

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Consumer Behaviour Buying Having And Being

ISBN: 9780133958096

6th Canadian Edition

Authors: Michael R. Solomon

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Question Posted: Oct 10, 2024 06:01 AM

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3. Why might a firm use theatre testing, on-air tests, and physiological measures to pretest its finished

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Consumer Behaviour Buying Having And Being

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