1. Analyze the privacy issues raised in the open- ing story and mentioned throughout the chap- ter...
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1. Analyze the privacy issues raised in the open- ing story and mentioned throughout the chap- ter and balance them against the advantages direct marketing brings to consumers. Do you think there should be government restrictions on direct marketing? If you think this form of marketing should be regulated, what restric- tions would you propose? Why?
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Marketing
ISBN: 9780133545005
2nd Edition
Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green
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