2. Interview a local businessperson who uses di- rect marketing. Describe the program. What is the marketer's
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2. Interview a local businessperson who uses di- rect marketing. Describe the program. What is the marketer's most important reason for using direct marketing? Who is targeted and how is the list obtained and maintained?
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Related Book For
Marketing
ISBN: 9780133545005
2nd Edition
Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green
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