2. Interview a local businessperson who uses di- rect marketing. Describe the program. What is the marketer's

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2. Interview a local businessperson who uses di- rect marketing. Describe the program. What is the marketer's most important reason for using direct marketing? Who is targeted and how is the list obtained and maintained?

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Marketing

ISBN: 9780133545005

2nd Edition

Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green

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Question Posted: Oct 16, 2024 09:03 AM

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2. Interview a local businessperson who uses di- rect marketing. Describe the program. What is the marketer's

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Marketing

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