3. Collect two catalogs that have arrived at your home or the home of a friend or...
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3. Collect two catalogs that have arrived at your home or the home of a friend or relative. Ana- lyze them in terms of their targeting strategy and the personality and tone they establish with their graphics and merchandise selection. In each case, decide if the catalog reached the right consumer.
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Related Book For
Marketing
ISBN: 9780133545005
2nd Edition
Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green
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